Kids Travel Packs - Our Story

How two travelling parents, a lot of snack crumbs, and one brilliant idea became Kids Travel Packs.

Six Weeks Old and 30,000 Feet

In 2022, we took our first child on a flight. He was six weeks old. We were heading to a ski resort — a short flight, but you'd have thought we were crossing the Atlantic from the amount of planning and prep that went into it.

That trip kicked off eighteen months of regular travelling as a young family. We watched our son grow through every stage — from the bottles-and-sleep days to the "I need a book, a toy car, three puzzles and something new every ten minutes" days. Every journey taught us something new about what actually keeps a small person happy at altitude.

Then my wife had an idea that changed everything: wall stickers. Reusable ones that stick to the seat back in front and peel off again without a trace. Suddenly we had something that bought us real time — quiet, engaged, happy time — without reaching for a screen, and without spending the taxi time back to the gate frantically picking at sticker shreds to get them off the seat!

Double Trouble

Then child number two arrived, and the trouble doubled.

We went right back through the bottle-only stage and worked our way up again — books, toys, magazines, puzzles, repeat. But this time we were doing it with a toddler and a baby, which is an entirely different kind of adventure. This time we threw the cross-channel ferry and Irish Ferries into the mix too! The Irish crossing can be a long trip with a toddler!

That's when we discovered the fifteen-minute attention wall. Young children's attention spans run in roughly fifteen-minute cycles. There’s no one magic activity that lasts an entire flight. Variety, rotation, repeat, and having the next thing ready to go is the key.

We're not anti-tablet. We've used one. But we also know that kids are happiest — and parents are calmest — when there's a proper mix of hands-on activities to work through. Screens become the backup, not the default.

"You Should Sell These"

Here's the moment that planted the seed. We started sharing our travel tricks with friends and family — the sticker hack, the activity rotation, the packing system we'd figured out through trial and error. And we kept hearing the same thing back:

"This is brilliant. You should sell these."

At first we laughed it off. Then we couldn't stop thinking about it.

From Idea to Business

In January 2026, we registered Kids Travel Packs as a company and got to work turning our family travel system into a product other parents could use.

We designed the pack contents — the right mix of activities, puzzles, stickers and surprises to keep children engaged across a whole journey. We created a unique box design that's part of the experience itself, not just packaging. We searched for suppliers who could make every component to the quality we'd want for our own kids.

We brought a designer on board and started building a brand that feels warm, fun and genuinely helpful. And then came one of our favourite decisions: creating characters — Kaya, Tilly, Milo and Ravi — to guide children through their activities and make every pack feel like a little adventure in its own right.

Here I am, dusting off my programming skills to build the website you're reading this on. It's a family project in the truest sense — built on real journeys, real mess, and the real joy of watching your children discover something new at 30,000 feet, in the middle of the ocean, or on a train racing through the countryside.

We'd love you to join us

Kids Travel Packs is just getting started. We want to stand beside you on your trips, supporting you and your child in enjoying the journey as well as the destination.

We'd love you to be part of the journey. Sign up for our mailing list below and find out when we’re live, products and deals to help you on your next adventure.